by John Woodcock | Jul 6, 2018 | Marketing, Strategy, Tips & Tricks
I’ve been chatting with lots of sales funnel professionals lately. It bothers me that they all speak against websites and promote sales funnels instead. I decided to write this article to explain how to use websites, landing pages, and funnels together. This...
by John Woodcock | Jun 28, 2018 | Marketing, Strategy, Tips & Tricks
Smart site owners know that the sure path to improving conversion rates are through ongoing testing and incremental changes. Conversion rate optimization is an ongoing practice, not a one-time event. That said, we know that many small and medium-sized businesses often...
by John Woodcock | Mar 21, 2016 | Marketing, Strategy, Tips & Tricks
During an average day for User X, we come across many websites who are interested in selling a service or product. We believe that a great website is a needed tool for any company, but it has to be built to perform. We are finding that many websites lack the...
by John Woodcock | Oct 8, 2015 | Marketing, Strategy, Tips & Tricks
Let’s face it. Content is still king. You have to write great content for SEO. There’s no other way around it and Google has proven that there’s no way to trick your way to the top. So what are you supposed to do? How do you compete with...
by John Woodcock | Oct 8, 2015 | Marketing
Good content flow starts with great content. Whatever you are presenting to your users should be searchable meaning hefty doses of keywords in the content, headings, image alt tags, links and even the file name. Searchable content is the key because you know...
