by John Woodcock | Jul 14, 2018 | Strategy, Tips & Tricks
Are you focusing more on client-side development or server-side development? Do you even know the difference? Simply put, your website uses HTML and CSS to display content. If you require a bit more from your website you probably will also need some Javascript and...
by John Woodcock | Jul 6, 2018 | Marketing, Strategy, Tips & Tricks
I’ve been chatting with lots of sales funnel professionals lately. It bothers me that they all speak against websites and promote sales funnels instead. I decided to write this article to explain how to use websites, landing pages, and funnels together. This...
by John Woodcock | Jun 28, 2018 | Marketing, Strategy, Tips & Tricks
Smart site owners know that the sure path to improving conversion rates are through ongoing testing and incremental changes. Conversion rate optimization is an ongoing practice, not a one-time event. That said, we know that many small and medium-sized businesses often...
by John Woodcock | Mar 21, 2016 | Marketing, Strategy, Tips & Tricks
During an average day for User X, we come across many websites who are interested in selling a service or product. We believe that a great website is a needed tool for any company, but it has to be built to perform. We are finding that many websites lack the...
by John Woodcock | Oct 8, 2015 | Marketing, Strategy, Tips & Tricks
Let’s face it. Content is still king. You have to write great content for SEO. There’s no other way around it and Google has proven that there’s no way to trick your way to the top. So what are you supposed to do? How do you compete with companies...
by John Woodcock | Oct 5, 2015 | Strategy
I see a lot of “blogs” that have posts with zero comments. Is this because no one is reading this content? I don’t think so. I think it has something to do with writers’ perception of what a blog is supposed to be. Let’s look at the...
