Do you have a solid reputation online? No? Then you are missing out on a HUGE opportunity to draw in the masses with online reviews. When you have positive reviews, it builds confidence in your potential customers that your company is reliable. Learning Hub reports...
Last year, approximately half of all online attacks worldwide were carried out against small businesses. This may seem surprising to some small business owners who believe that, to some extent, their small size shields them from being likely targets. However, the...
Starting a home-based business is both thrilling and stressful. Suddenly, you have a business resting on your shoulders and every decision can feel enormous. For your business to be successful, it is vital that you approach it with the right knowledge and information....
The most recent statistics from the US Department of Commerce report that online sales exceeded $390 billion in 2016, a 15 percent increase over 2015, with the National Retail Federation projecting further growth in 2017 of up to 12 percent. Efficiency, timeliness,...
The rapid growth of the gig economy is largely the result of companies discovering the benefits of hiring freelancers for short-term projects -- and of workers discovering the satisfaction of doing work they enjoy from home. It’s a symbiotic relationship that’s...
Are you focusing more on client-side development or server-side development? Do you even know the difference? Simply put, your website uses HTML and CSS to display content. If you require a bit more from your website you probably will also need some Javascript and...
I've been chatting with lots of sales funnel professionals lately. It bothers me that they all speak against websites and promote sales funnels instead. I decided to write this article to explain how to use websites, landing pages, and funnels together. This creates a...
Smart site owners know that the sure path to improving conversion rates are through ongoing testing and incremental changes. Conversion rate optimization is an ongoing practice, not a one-time event. That said, we know that many small and medium-sized businesses often...
Before you even consider hiring a developer to build your site you should have some preliminary requirements worked out. This will help you find the best company, or individual, to build your site. Also, you will have a plan in place for measuring your site’s success!...
During an average day for User X, we come across many websites that are interested in selling a service or product. We believe that a great website is a needed tool for any company, but it has to be built to perform. We are finding that many websites lack the...
Let's face it. Content is still king. You have to write great content for SEO. There's no other way around it and Google has proven that there's no way to trick your way to the top. So what are you supposed to do? How do you compete with companies that have...
Good content flow starts with great content. Whatever you are presenting to your users should be searchable meaning hefty doses of keywords in the content, headings, image alt tags, links, and even the file name. Searchable content is the key because you know...