What Are Websites?<\/h2>\n
Websites<\/em> can be divided into two broad categories\u2014static and interactive. Interactive sites allow for interactivity between the site owner and site visitors or users. Static sites serve or capture information but do not allow engagement with the audience or users directly. Some websites are informational or produced by enthusiasts or for personal use or entertainment. Many websites do aim to make money, using one or more business models, including:<\/p>\n There are many varieties of websites<\/em>, each specializing in a particular type of content or use.<\/p>\n Inbound marketing<\/em> is described as websites<\/em>\u00a0optimized to attract visitors through SEO.<\/p>\n Transactional<\/i>\u00a0<\/b>landing pages<\/em>\u00a0persuade a visitor to take action by completing a transaction. The visitor information is obtained in order to add the visitor\u2019s email address to a mailing list as a prospect. An email campaign can then be developed based on responses to transactional landing pages which typically involves a sales funnel<\/em>. The goal is to capture as much information about the visitor as possible. The ultimate goal is to convert the visitor into a customer.<\/p>\n Landing pages<\/em> often contain clear, concise action-oriented headlines.\u00a0<\/sup>\u00a0A good landing page explains the product offer in a clear manner and places visual emphasis on the value of the product or service presented.<\/p>\n Marketing experts recommend landing pages\u00a0<\/em>remove the navigation menu and limit internal and external links on the page.\u00a0The form length mirrors the value of the offer. They may also include a relevant image, animation or short video. These pages also tend to contain small icons (i.e. of\u00a0Facebook<\/a>, or\u00a0Twitter<\/a>) to facilitate\u00a0social media\u00a0sharing.<\/p>\n Landing pages<\/em> can be optimized for inbound marketing. <\/em>They are also used as the destination for targeted ads which is known as\u00a0outbound marketing<\/em>.<\/p>\n Sales funnels<\/em> are simply a special kind of service. They differ from other service processes in one primary respect. Visitors taking action provides the value of the sales funnel. For example, a landing page<\/em> on a website could be considered a kind of sales process. The headline, body copy, testimonials, and call to action create value. They get visitors to the page to provide the requested information (usually their name and email address, etc.). Likewise, a proposal presentation from a salesperson creates value to the extent the recipients accept the proposal and buy what is offered.<\/p>\n The short answer is you should be using all three! Build a strategy that attracts visitors through inbound & outbound marketing. Sales funnels do the work of processing visitors.<\/p>\n At the early stages of any project, User X performs a site scan<\/a>. This scan determines the current state of the website, landing page, or funnel. Once a clear picture is acquired, we build a strategy that will attract, convert and build loyalty by using all of these techniques in concert.<\/p>\n [\/et_pb_text][et_pb_button button_url=”\/blog\/site-scan\/” button_text=”Initiate Site Scan Now” button_alignment=”center” _builder_version=”3.10″ custom_button=”on” button_text_size=”32px” button_font=”||||||||” button_use_icon=”off” button_text_color_hover=”#FFFFFF” button_bg_color_hover=”#E09900″ custom_padding=”10px|30px|10px|30px”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.10″][et_pb_column type=”1_2″ _builder_version=”3.10″ parallax=”off” parallax_method=”on”][et_pb_blurb title=”5 Things To Consider That Help Conversions” url=”\/blog\/2018\/06\/5-things-to-consider-that-help-conversions\/” use_icon=”on” font_icon=”%%101%%” _builder_version=”3.10″ text_orientation=”center”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.10″ parallax=”off” parallax_method=”on”][et_pb_blurb title=”3 Keys to Converting Visitors into Customers” url=”http:\/\/www.whoisuserx.com\/blog\/2016\/03\/3-keys-converting-visitors-into-customers\/” use_icon=”on” font_icon=”%%158%%” _builder_version=”3.10″ text_orientation=”center”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" I’ve been chatting with lots of sales funnel professionals lately. It bothers me that they all speak against websites and promote sales funnels instead. I decided to write this article to explain how to use websites, landing pages, and funnels together. This creates a winning strategy that is sure to land you more customers and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"I've been chatting with lots of sales funnel<\/em> professionals lately. It bothers me that they all speak against websites and promote sales funnels<\/em> instead. I decided to write this article to explain how to use websites, landing pages, and funnels together. This creates a winning strategy that is sure to land you more customers and more sales. Let's take a look at what each part does and then how they work together.\r\n![\"sample](\"http:\/\/www.whoisuserx.com\/blog\/wp-content\/uploads\/2018\/07\/sample-website.png\")
<\/a>Everyone knows what a\u00a0website<\/em> is, but just for clarification let’s define it specifically.\u00a0A\u00a0website\u00a0is a collection of related\u00a0web pages, including\u00a0multimedia\u00a0content, typically identified with a common\u00a0domain name, and published on at least one\u00a0web server.\u00a0Websites can have many functions and be used in various fashions; a website can be a\u00a0personal website, a commercial website, a\u00a0government website\u00a0or a\u00a0non-profit organization\u00a0website.<\/p>\n\n
What Are Landing Pages?<\/h2>\n
<\/a>In online marketing, a landing page<\/em> is a single web page that appears in response to clicking on a search engine result link or an online advertisement. Landing pages<\/em>\u00a0usually display directed sales copy that is a logical extension of the advertisement, search result or link. Landing pages<\/em> can generate leads. There are two types of landing pages:\u00a0reference<\/i>\u00a0and\u00a0transactional<\/i>. We’ll focus on\u00a0transactional<\/em>\u00a0landing pages<\/em> which are for marketing products and services,<\/p>\nWhat Is A Sales Funnel?<\/h2>\n
<\/a>Generally speaking, a sales funnel<\/em>\u00a0is a\u00a0set of activities aimed at a common result. Processes define the best-known way of doing the work or of accomplishing a goal. Sales funnels\u00a0<\/em>are used to deliver products or services to customers.<\/p>\nWhich Do You Use: Websites, Landing Pages, or Funnels?<\/h2>\n
<\/a><\/p>\nWhat Are Websites?<\/h2>\r\n
<\/a>Everyone knows what a\u00a0website<\/em> is, but just for clarification let's define it specifically.\u00a0A\u00a0website\u00a0is a collection of related\u00a0web pages, including\u00a0multimedia\u00a0content, typically identified with a common\u00a0domain name, and published on at least one\u00a0web server.\u00a0Websites can have many functions and be used in various fashions; a website can be a\u00a0personal website, a commercial website, a\u00a0government website\u00a0or a\u00a0non-profit organization\u00a0website.\r\n\r\nWebsites<\/em> can be divided into two broad categories\u2014static and interactive. Interactive sites allow for interactivity between the site owner and site visitors or users. Static sites serve or capture information but do not allow engagement with the audience or users directly. Some websites are informational or produced by enthusiasts or for personal use or entertainment. Many websites do aim to make money, using one or more business models, including:\r\n\r\n \t
What Are Landing Pages?<\/h2>\r\n
<\/a>In online marketing, a landing page<\/em> is a single web page that appears in response to clicking on a search engine result link or an online advertisement. Landing pages<\/em>\u00a0usually display directed sales copy that is a logical extension of the advertisement, search result or link. Landing pages<\/em> can generate leads. There are two types of landing pages:\u00a0reference<\/i>\u00a0and\u00a0transactional<\/i>. We'll focus on\u00a0transactional<\/em>\u00a0landing pages<\/em> which are for marketing products and services,\r\n\r\nTransactional<\/i>\u00a0<\/b>landing pages<\/em>\u00a0persuade a visitor to take action by completing a transaction. The visitor information is obtained in order to add the visitor\u2019s email address to a mailing list as a prospect. An email campaign can then be developed based on responses to transactional landing pages which typically involves a sales funnel<\/em>. The goal is to capture as much information about the visitor as possible. The ultimate goal is to convert the visitor into a customer.\r\n\r\nLanding pages<\/em> often contain clear, concise action-oriented headlines.\u00a0<\/sup>\u00a0A good landing page explains the product offer in a clear manner and places visual emphasis on the value of the product or service presented.\r\n\r\nMarketing experts recommend landing pages\u00a0<\/em>remove the navigation menu and limit internal and external links on the page.\u00a0The form length mirrors the value of the offer. They may also include a relevant image, animation or short video. These pages also tend to contain small icons (i.e. of\u00a0Facebook<\/a>, or\u00a0Twitter<\/a>) to facilitate\u00a0social media\u00a0sharing.\r\n\r\nLanding pages<\/em> can be optimized for inbound marketing. <\/em>They are also used as the destination for targeted ads which is known as\u00a0outbound marketing<\/em>.\r\nWhat Is A Sales Funnel?<\/h2>\r\n
<\/a>Generally speaking, a sales funnel<\/em>\u00a0is a\u00a0set of activities aimed at a common result. Processes define the best-known way of doing the work or of accomplishing a goal. Sales funnels\u00a0<\/em>are used to deliver products or services to customers.\r\n\r\nSales funnels<\/em> are simply a special kind of service. They differ from other service processes in one primary respect. Visitors taking action provides the value of the sales funnel. For example, a landing page<\/em> on a website could be considered a kind of sales process. The headline, body copy, testimonials, and call to action create value. They get visitors to the page to provide the requested information (usually their name and email address, etc.). Likewise, a proposal presentation from a salesperson creates value to the extent the recipients accept the proposal and buy what is offered.\r\nWhich Do You Use: Websites, Landing Pages, or Funnels?<\/h2>\r\nThe short answer is you should be using all three! Build a strategy that attracts visitors through inbound & outbound marketing. Sales funnels do the work of processing visitors.\r\n\r\n
<\/a>\r\n\r\nAt the early stages of any User X project, we perform a site audit<\/a>. This site audit determines the current state of the website, landing page, or funnel. Once a clear picture is acquired, we build a strategy that will attract, convert and build loyalty by using all of these techniques in concert.\r\n[button link=\"\/blog\/site-audit\" type=\"big\" color=\"orange\"] Schedule Your Site Audit Today[\/button]<\/h1>\r\n ","_et_gb_content_width":"","footnotes":""},"categories":[9,25,24],"tags":[],"class_list":["post-764","post","type-post","status-publish","format-standard","hentry","category-insiders-edge","category-marketing","category-strategy"],"acf":{"comic_artist_prompt":"","seo_keywords":"","seo_meta_description":""},"yoast_head":"\n