During an average day for User X, we come across many websites that are interested in selling a service or product. We believe that a great website is a needed tool for any company, but it has to be built to perform. We are finding that many websites lack the fundamental elements needed to effectively convert visitors into customers so we have put together these three tips for you.<\/p>\n\n\n\n
The Home Page: <\/strong>There are lots of visitors that come from Facebook or Google that are ready to order. Don\u2019t make them search for your order form. Place it prominently on the home page in a place that\u2019s visible without scrolling. If not a form then, at least, a visible order button. Another way to make it easier for customers coming to your site from Facebook or some other social media service is to link them directly to your order form. It\u2019s okay to let them skip the home page and all the other stepping stones you have placed. SELL THEM SOME GOODIES! Supporting Pages: <\/strong>If you have a page with a slideshow featuring your products, there should be a bright, shiny button labeled \u201cORDER NOW\u201d that drives people to your order form. The same goes for price lists. If someone is interested in your prices they are interested in ordering so give them easy access to your order form.<\/p>\n\n\n\n Every page, every image, every link, every tidbit of information should be a stepping stone toward your order form.<\/p>\n<\/blockquote>\n\n\n\n Every professional website has a copyright notice and links to privacy statements and emails. If you\u2019re a professional selling your services and goods then you should absolutely have your contact information where your users expect to find it. In addition to contact information, don\u2019t forget a link to your order form!<\/p>\n\n\n\n At any moment a visitor on your website should be able to see an order button, phone number, or email link.<\/p>\n\n\n\n That\u2019s right. It\u2019s okay to brag about your accomplishments. Customer testimonies build trust and make visitors feel comfortable ordering from you so use that. Use it everywhere. Place pictures of your work and quotes from your customers throughout your site. If your customer is looking at your price list there should be a picture of one of your products with a quote stating how delicious and affordable your product was. By now you know what I\u2019m going to say, right? Yes. Put that order button right under the quote!<\/p>\n\n\n\n How do you get these quotes? It\u2019s easy. All you have to do is ask.<\/p>\n<\/blockquote>\n\n\n\n\n
2. Make it easy for customers to contact your business<\/h3>\n\n\n\n
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3. Show off your work with customer comments<\/h3>\n\n\n\n
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Do you need a website? Is your website in need of some TLC?<\/h3>\n\n\n\n